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PHD IS CONTINUING ITS TRADITION of innovation and leadership in manufacturing, packaging and processing with the re-engineering of its plant. When completed, PHD will be the first Dairy of its kind in the Caribbean and Central America region.
Managing Director Clyde Gibson said, "The process will result in the integration of our two manufacturing plants into one facility. The new plant will be state of the art utilising the latest processing equipment. The benefits to be gained are significant. We anticipate improved plant operational efficiencies and productivity, as well as increased export opportunities regionally."
Mr. Gibson highlighted that two key elements of the plant upgrade are the introduction of a new manufacturing process for the Dairy's range of fresh milk (Ultra-Pasteurisation) and new packaging for its milk and juices in the modern Tetra Gemina Aseptic gable top carton. "This new process and packaging will give PHD's milk and juices an extended shelf life allowing the milk to remain fresh without refrigeration for up to 90 days and the juice up to nine months after the production date. It will also allow us to improve our distribution efficiencies given that it will no longer be necessary to deliver the product cold to retailers, which necessitated frequent deliveries due to limited chilled storages at the retail facilities," he said.
According to Group Marketing Manager Bernard Frost the media campaign for the new look milk will focus on reassuring consumers of PHD's commitment to freshness, quality and dependability, while highlighting the product and package attributes. The campaign for the juices, however,will focus on the Caribbean Pride brand and its extended range of flavours.
It is expected that PHD's ultra-pasteurised milks and new juice packaging will be launched during the week of May 17th.
For additional details please contact
Group Marketing Manager
Bernard Frost at
Telephone: (246)
227-6740
Email:
bfrost@thebhlgroup.com.
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